Launch Ticketed Events

Development Agency Creative

Overview

Ticketing transforms your events into revenue opportunities. Whether it’s a championship game, showcase, or fundraiser, PlayState lets you sell tickets directly to fans. But getting from “event created” to “tickets selling” requires a few key setup steps—miss one and your tickets won’t be available to the public.

Prerequisites for Public Ticket Sales

Before your tickets can sell:

1. Stripe Connected

Ticket revenue needs somewhere to go. If you haven’t connected your payout account, see Set Up Stripe Connect Payouts.

2. Public URL Configured

Buyers need a public-facing page to purchase tickets. Your organization needs a public URL slug set up in settings.

3. Ticketing Feature Active

Ticketing may require a specific plan tier. Verify it’s included in your subscription.

Setting Up Your Public URL

Your public URL is where fans go to buy tickets:

  1. Navigate to Organization Settings
  2. Find Public Page or Public URL settings
  3. Set your organization’s slug (e.g., “northside-athletics”)
  4. Your public ticketing page will be: playstate.io/northside-athletics (or similar)

Choose a slug that’s:

  • Easy to remember
  • Easy to spell
  • Clearly associated with your organization

Creating a Ticketed Event

  1. Navigate to TicketingEvents
  2. Click Create Event
  3. Fill in event details:
    • Name — Clear and marketable (“Varsity Championship Game”)
    • Date and Time — When doors open and event starts
    • Venue/Location — Where it takes place
    • Description — Details buyers will see
  4. Save the event

At this point, the event exists but isn’t selling tickets yet.

Adding Ticket Types

Every ticketed event needs at least one ticket type:

  1. From the event detail page, go to Ticket Types
  2. Click Add Ticket Type
  3. Configure the ticket (see Create and Edit Ticket Types for details)
  4. Save

Common ticket types:

  • General Admission
  • Student
  • Senior/Child
  • VIP/Reserved

Publishing the Event

Events have a publish status that controls visibility:

Draft (Default)

  • Event is only visible to admins
  • Public cannot see or purchase
  • Use this state while setting up

Published

  • Event appears on your public page
  • Tickets can be purchased
  • You’re live!

To Publish:

  1. Open the event
  2. Click Publish or toggle the publish status
  3. Confirm

The event immediately becomes publicly visible and purchasable.

The Ticketing Events List

Your ticketing events list shows all events with key info:

  • Event name and date
  • Status (draft, published, past)
  • Tickets sold / capacity
  • Revenue

Filtering

Use filters to find events:

  • Status — Draft, published, past
  • Date range — Upcoming, this month, etc.
  • Search — By event name

Common Setup Blockers

“Event created but not showing publicly”

Check the publish status. Draft events aren’t public.

“Publish button is disabled”

The event may be missing requirements:

  • At least one ticket type with pricing
  • Required fields not completed
  • Public URL not configured at org level

Review the event for warnings or missing information.

“Buyers say they can’t find the event”

Verify:

  • Event is published (not draft)
  • Event date is in the future
  • You’re sharing the correct public URL
  • Sales window hasn’t ended (if configured)

“I can’t access ticketing features”

Ticketing may require a specific subscription tier. Check your billing settings.

Sharing Your Event

Once published, share your event via:

  • Direct link — The event’s public URL
  • Organization page — Fans browsing your page will see it
  • Social media — Share the link on your channels
  • QR code — Generate a scannable code for posters

Monitoring Sales

Track performance from the event detail page:

  • Tickets sold by type
  • Revenue collected
  • Remaining capacity
  • Recent orders

Check regularly as the event approaches to ensure sales are on track.

Best Practices

  • Set up early — Don’t wait until the last minute to create and publish
  • Test the buyer experience — Visit your public page and click through (stop before actually purchasing)
  • Double-check dates — Wrong dates cause major problems
  • Communicate your link — Make it easy for fans to find where to buy

What’s Next?

Events need ticket types to sell. Learn the details of creating and editing ticket types without breaking live sales.

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